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What is Vision-University

Chapter 14
Innovative Perspectives on Corporate Communication in the Global World
The future of the organization in a period of given time. When there is conceptual clarity about what you want to build in the future, the ability to direct and running toward your achievement steadily. To realize the vision of the university, as an institution you must ask yourself the following questions: What and how do you want? We will be in the following years? What do we want to become? Who will we work for? How are we differentiate ourselves? What values will we respect? (Strategic Plan University of Granada, 2006-2010).
Published in Chapter:
Socio-Corporate Impact of the Sustainable Development Goals in Higher Education: The Case of Public Universities in Andalusia
Abigail López-Alcarria (University of Granada, Spain), María de Fátima Poza-Vilches (University of Granada, Spain), and Teresa Pozo-Llorente (University of Granada, Spain)
Copyright: © 2021 |Pages: 28
DOI: 10.4018/978-1-7998-6799-9.ch014
Abstract
Today, universities face the great challenge of becoming competently sustainable institutions. A crucial role is played by SDGs in a university's progress toward sustainability, which under the umbrella of the 2030 Agenda, set out the challenges faced by these institutions. This chapter determines the extent to which the prism of sustainability is present in the strategic planning of the public universities of the Andalusian Autonomous Community (Spain) and in their governance models. For this, the authors undertook an analysis of the strategic and operational plans of these institutions, focusing on the presence of SDGs in the various lines of action contained within them. In parallel, they also carried out an analysis of the socio-corporate image that these universities project from a sustainability perspective. The results show that these universities are motivated toward implementing a sustainable governance model, but they also highlight a number of deficiencies in addressing some SDGs that are sure to become future challenges.
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