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What is Value-in-Use

Chapter 9
Handbook of Research on Small and Medium Enterprises in Developing Countries
Value that consumers perceive to obtain from consumption of a product or service.
Published in Chapter:
The Role of Value Co-Creation on Brand Image: A Conceptual Framework for the Market Performance of SMEs in Malaysia
Pravina Jayapal (Universiti Sains Malaysia, Malaysia) and Azizah Omar (Universiti Sains Malaysia, Malaysia)
Copyright: © 2017 |Pages: 23
DOI: 10.4018/978-1-5225-2165-5.ch009
Abstract
The proliferation of SMEs in Malaysia shows that a better understanding on this SMEs are needed. Even though the SME market is booming, these SMEs face difficulties in sustaining in the constantly evolving marketplace. In order to continuously flourish in this industry, the firms should understand the role of value co-creation in improving their market performance. The lack of value co-creation implementation has been found to act as a barrier for these SMEs. Moreover, SMEs are identified to have issues in establishing a strong brand image through value co-creation. Therefore, the book chapter develops a conceptual framework to improve the understanding on the contribution of value co-creation in the development of stronger brand image and greater market performance.
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More Results
Chapter 10
Service Logic Business Model Canvas for Lean Development of SMEs and Start-Ups
The central idea of the service-dominant logic is that there is no value until the offering is used and experienced by the customer (Vargo & Lusch, 2008 AU80: The in-text citation "Vargo & Lusch, 2008" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. ). Value-in-use sees value as emerging rather that delivered ( Grönroos, 2006 ; Gummesson, 2007 AU81: The in-text citation "Gummesson, 2007" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. ). Service providers can only create resources and means to facilitate customers to create value for themselves ( Grönroos, 2006 ).
Published in Chapter: Service Logic Business Model Canvas for Lean Development of SMEs and Start-Ups; From: Handbook of Research on Entrepreneurship in the Contemporary Knowledge-Based Global Economy
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Chapter 10
An Analysis of the Agile Theory and Methods in the Light of the Principles of the Value Co-Creation
Value created during the service system execution which is extracted by the consumer during the subsequent use of the output created.
Published in Chapter: An Analysis of the Agile Theory and Methods in the Light of the Principles of the Value Co-Creation; From: Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry
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Chapter 2
Digital Transformation and Co-Creation of Value: The Role of Digital Agility
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Chapter 13
Value Co-Creation in Faculty-Led Study Abroad Programs: A Service-Dominant Logic Approach
According to the traditional logic, or goods-dominant logic, value is created by the firm and then distributed to the consumer in exchange for money (called ‘value-in-exchange’). SDL, on the other hand, suggests that value is co-created through interactions between the consumer and the provider. The customer becomes a collaborative partner in this process.
Published in Chapter: Value Co-Creation in Faculty-Led Study Abroad Programs: A Service-Dominant Logic Approach; From: Handbook of Research on Study Abroad Programs and Outbound Mobility
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