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What is Value-Behavior Consistency Models

Chapter 11
Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
Assume that [personal] values (i.e., concepts or beliefs pertaining to desirable end states; Schwartz & Bilsky, 1987 , p. 551) influence behavior ( Maio et al., 2003 ).
Published in Chapter:
Predicting Behavioral Intentions Toward Sustainable Fashion Consumption: A Comparison of Attitude-Behavior and Value-Behavior Consistency Models
Srikant Manchiraju (Iowa State University, USA)
Copyright: © 2014 |Pages: 19
DOI: 10.4018/978-1-4666-5880-6.ch011
Abstract
In recent years, sustainable consumption has received considerable attention. In fact, to save the planet Earth and future generations, it has been proposed the issue of sustainable consumption should be addressed. Consequently, in the present chapter, two theoretical models are analyzed separately, as well as in conjunction, to understand sustainable consumption in the context of fashion. Furthermore, the present study's theoretical and managerial implications are discussed.
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