What is Vía de la Plata Route

Religious tourism presents itself as an increasing tourism modality despite the growing secularization of society. There are numerous destinations that are including this tourist modality in their product portfolio for the possibilities of economic development that it offers, both destinations considered mature as well as those others that try to position themselves in the tourist map. Within this product, pilgrimages to places of worship or sacred as the most successful by-product are currently being highlighted, with the Camino de Santiago being a clear example of the success of this modality for its enormous recognition, both nationally and internationally. The present chapter focuses on generating knowledge about the profile of the traveler who pilgrims to Santiago through the Via de la Plata Route in the Extremadura territory, focusing on identifying different profiles of pilgrims based on their tourist spending behavior at destination.