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What is Phytotherapy

Chapter 22
Handbook of Research on Designing Sustainable Strategies to Develop Entrepreneurial Intention
A traditional or alternative approach to healthcare that involves the use of plant extracts or herbal preparations for preventive, curative, or palliative purposes. Phytotherapy utilizes the therapeutic properties of medicinal plants and their active constituents to promote health, treat diseases, and alleviate symptoms.
Published in Chapter:
Using Public Grants for Intrapreneurial Projects at a University: A Feasibility Study Example for the Medicinal and Aromatic Plants Research Center
Zeynep Gormezoglu (Bezmialem Vakif University, Turkey)
Copyright: © 2023 |Pages: 16
DOI: 10.4018/978-1-6684-8781-5.ch022
Abstract
The purpose of this study is to present a condensed version of a feasibility analysis for the Medicinal and Aromatic Plants Research Center at a Turkish university, which is prepared for a grant application to a government agency. The center will conduct essential research and development, quality control, analysis, and testing operations to support the ecosystem. The aim of the center is to identify the yield and quality parameters of medicinal and aromatic plants and transform them into industrial raw materials such as herbal medicines, organic food, herbal cosmetics, etc. that can serve as alternative sources of sustainable income in various regions of the world. The chapter can function as a reference for comparable intrapreneurial intentions.
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