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What is Uses and Gratifications Approach

Handbook of Research on Child and Adolescent Psychology Practices and Interventions
The uses and gratifications approach explain internet addiction in terms of effects of motivation (use) and response (gratification) of engaging in the behaviour. It explains that addictions arise as a result of interplay between individual preferences and the consequent reactions to the behaviour engaged in.
Published in Chapter:
Screen Addiction in Children and Adolescents
Vaishalee Saravanan (Department of Clinical Psychology, Manipal Academy of Higher Education, India), Nidhi Ananth (Department of Clinical Psychology, Manipal Academy of Higher Education, India), and Shraavani Sastry (Department of Clinical Psychology, Manipal Academy of Higher Education, India)
DOI: 10.4018/978-1-6684-9983-2.ch024
Abstract
The use of technology is dominating the lives of young people in the current world. Screen addiction affects the mental and physical health of children and adolescents, ruptures their interpersonal relationships, and interferes with their academic performance. This chapter explores the supposed causality, the challenges, and further ways to remediate and treat screen addiction. Future studies should focus on screening this vulnerable population regularly in school settings and evaluate the effectiveness of psychological interventions to ameliorate the potential long-term effects of screen addiction. The stakeholders and society at large must keep in mind that screen addiction does not only affect children directly but also causes great upheaval in society.
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