It is a community of marginalized people who are facing barriers in attaining the resources. These people face discrimination on the basis of gender, sex, ethnicity, culture etc. Majority of these include low-income group and more specifically small women-owned businesses.
Published in Chapter:
Promoting an Ecosystem Approach for Inclusive and Sustainable Entrepreneurship in Underserved Communities
Aisha Ismail (University of the Punjab, Lahore, Pakistan), Sadia Farooq (University of the Punjab, Lahore, Pakistan), and JoAnn D. Rolle (Medgar Evers College, City University of New York, USA)
Copyright: © 2022
|Pages: 16
DOI: 10.4018/978-1-6684-4322-4.ch004
Abstract
Rapidly changing business environments and the use of inclusive systems have magnified the emerging concept of “ecosystem” for the businesses. The need of ecosystem is further amplified for entrepreneurs working in underserved marginalized communities where networks and collaborations can play a catalyst for an inclusive future characterized by sustainable business and social uplift. Underserved communities have significant potential of entrepreneurship which can be explored by being active part of the ecosystem. This chapter focuses on the need of ecosystem approach for underserved community. The chapter presents an explanation of business ecosystem, identification of key actors and their roles in the ecosystem, and the relationship among various actors. The significance of inclusive future of work and entrepreneurship for the underserved has been highlighted through a case study findings. Furthermore, the chapter presents recommendations for the government, regulators, policymakers, the supporting institutions, small business and entrepreneurs in the underserved, and academicians.