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What is Trustworthy Artificial Intelligence

Confronting Security and Privacy Challenges in Digital Marketing
Trustworthy AI means that users trust the complex nature of AI use and the ambiguity around use areas, such as security, reliability, and ethics. The trust trajectory for robotic AI is similar to trust development in human relationships, starting low and increasing/decreasing after the direct hands-on experience.
Published in Chapter:
Trustworthy Artificial Intelligence and Machine Learning: Implications on Users' Security and Privacy Perceptions
Raquel Maria do Espírito Santo Faria (Universidade do Porto, Portugal), Ana Isabel Torres (Universidade de Aveiro, Portugal), and Gabriela Beirão (Universidade do Porto, Portugal)
Copyright: © 2023 |Pages: 22
DOI: 10.4018/978-1-6684-8958-1.ch004
Abstract
Artificial intelligence (AI) has altered our world in numerous ways. Although its application has benefits, the underlying issues surrounding privacy and security in AI need to be understood, not only by the organizations that use it but also by the users that are susceptible to its vulnerabilities. To better understand the impact of privacy and security in AI, this chapter reviews the current literature on artificial intelligence, trustworthiness, and privacy and security concepts and uses bibliometric techniques to understand and identify current trends in the field. Finally, the authors highlight the challenges facing AI and machine learning and discuss the results obtained from the bibliometric analysis, which provides insight into the several implications for managers and contributions to future research and policy.
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