Identity or cultural personality of a nation that causes the nation to be able to absorb.
Published in Chapter:
Travelogy: Online Application With Affordable Budget and Local Attraction
Lim Sanny (Business Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara University, Jakarta, Indonesia), Rini Inthalasari (Business Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara University, Jakarta, Indonesia), Martin Wiranata Chandra (Business Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara University, Jakarta, Indonesia), and Hengky Yacobson (Business Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara University, Jakarta, Indonesia)
Copyright: © 2021
|Pages: 17
DOI: 10.4018/978-1-7998-4984-1.ch029
Abstract
The demand of travelling in Indonesia has risen at the rate of 30% since 2017. Currently, traveling requirements can be easily fulfilled by the presence of online medias such as Google, online travel agents, and Facebook. It has been successfully proven that these online media managed to assist Indonesians to fulfill their travelling needs, all the way from searching for travel destinations until hotels. However, the abundance of information and interesting benefits in every option is now a huge challenge in choosing the most suitable option for every people since it requires more time to consider all those options. Besides that, budget is also a main issue for travelers. Therefore, a platform that is able to offer solutions to solve the above-mentioned issues is needed. Travelogy is a platform in which the innovation in its business is customer driven. It provides one stop solution for every traveling needs to anybody who is interested on budget-traveling online.