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What is Tourist Product

Managing, Marketing, and Maintaining Maritime and Coastal Tourism
It is the set of goods and services that, when complemented, promote the specific practice and consumption of a given activity within tourism.
Published in Chapter:
Nautical Tourism in the North Atlantic: The Development of Yachting in the Azores Islands
Luís Silveira (CEGOT, Universidade de Coimbra, Portugal), Norberto Santos (CEGOT, Universidade de Coimbra, Portugal), Claudete Oliveira Moreira (CEGOT, Universidade de Coimbra, Portugal), and Rui Ferreira (CEGOT, Universidade de Coimbra, Portugal)
Copyright: © 2020 |Pages: 19
DOI: 10.4018/978-1-7998-1522-8.ch012
Abstract
The archipelago of the Azores only recently (late 20th century) began to select tourism as one of the levers for the development of the territory. Although nature tourism is the main tourist product, other products have been determined to complement the territory's characteristics. Among them is nautical tourism, specifically yacht tourism. This tourism segment generates multiple economic opportunities, directly and indirectly. In the Azores, development of nautical tourism centered on the expansion and construction of marinas, providing seven of the nine islands with at least one such structure. Construction of the new marinas did not decrease the number of yachts and crew using the old ones. In fact, these numbers increased in practically all marinas and islands. Most yachtsmen are European, and an average of almost four people per yacht visit the Azores between April and October.
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More Results
Innovation-Driven Growth of Tourist Destinations in the Russian Arctic: Challenges to Sustainable Development
A composite product consisting of several tangible and intangible components that enables a tourist to be engaged in a specific activity at one or at several consecutive tourist destinations as well as facilitates a transportation to that destination, accommodation, and entertainment program during the trip.
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