What is Tourist Arrivals

Through tourism, which is one of the most important activities in bringing cultures closer to each other, there are intense soft power activities in the touristic place where the tourism event takes place, as both the culture that accepts tourists and the culture that is tourist affect each other, with or without awareness. In this study, which was carried out with the methodology of document review in order to reveal the effect of soft power on tourism, considering the data of the United Nations World Tourism Organization in 2022 report which includes the top ten countries that attract the most tourists and get the most income from the world tourism movements with the results of the researches made by the Global Soft Power Index. According to the data obtained, it was tested to reach a judgment by making comparisons with the 2023 Global Soft Power Index ranking. Accordingly, it has been concluded that the countries with the highest ranks in the World Soft Power Index are mostly the countries that attract the most tourists in the world and the most revenue from world tourism.