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What is Hybrid Future

Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin
The coexistence of conventional and metaverse travel options, where real and virtual worlds live peacefully to accommodate various traveller tastes and improve the entire travel ecosystem.
Published in Chapter:
Tourism in the Metaverse: What's Next? Building Immersive Experiences
Preeti Mehra (Campbell College, Canada) and Amit Dutt (Lovely Professional University, India)
DOI: 10.4018/979-8-3693-1103-5.ch006
Abstract
In the travel business, metaverse tourism symbolises a revolutionary paradigm change that reshapes how people discover, interact with, and connect with places. This in-depth chapter examines the revolutionary potential of metaverse tourism and considers how it may affect travel businesses, customer experiences, and the overall exploration environment. The chapter starts out by presenting the idea of the metaverse and highlighting how important it is becoming to modern travel. It moves through the metaverse's history of tourism, stressing the immersive and endless experiences it promises. Key themes influencing metaverse tourism are examined, revealing the growth of NFTs and digital mementos as well as the development of virtual places, personalised adventures, social interactions, and social interactions. The chapter wraps up by recapping the transformational potential of metaverse tourism and issuing an invitation to the travel sector to seize metaverse prospects.
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