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What is Touch Points

Innovative and Agile Contracting for Digital Transformation and Industry 4.0
A business jargon for any encounter where customers and business engage to exchange information, provide service, or handle transactions.
Published in Chapter:
Enhancing the Contracting Touch Points Through Innovation: For Architecture Design and Consulting Offices
Solaiman A. Elkhereiji (SAK Engineering Consultants, Saudi Arabia)
DOI: 10.4018/978-1-7998-4501-0.ch014
Abstract
The subject of this chapter revolves around how Industry 4.0 is changing our way of life. The way we communicate, travel, socialize, learn, relax, or do business changed significantly. As a major architecture and design offices, Industry 4.0 technologies are adding new layers to our business every day. This affects the design of offices, houses, communities, and cities. The relation with contractors, customers, and all stakeholders have changed creating new interfaces, channels, and touch points. Terms such as “collective intelligence” or “crowdsourcing” come into the picture with development in the mobile technology, collaboration tools, and Industry 4.0 ecosystem. It is interesting to see how this advanced means are facilitating new mindsets in design architects and construction industry. Customer expectations are being elevated as well. This is adding a lot of touch points with suppliers and consumers, and that is why a new innovative contracts and contracting is required.
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