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What is Theory of Planned Behaviour

Chapter 10
Sustainability and the Future of Work and Entrepreneurship for the Underserved
This model outlines that the behavioural intentions of individuals are explained in terms of their attitudes, subjective norms, and perceived behavioural control.
Published in Chapter:
Emboldening the Voice of Youth in Entrepreneurship Education
Nompumelelo Sindiswa Nqoko (University of KwaZulu-Natal, South Africa) and Nigel Chiweshe (University of KwaZulu-Natal, South Africa)
Copyright: © 2022 |Pages: 14
DOI: 10.4018/978-1-6684-4322-4.ch010
Abstract
Like many other jobs and career opportunities, entrepreneurship is frequently contingent on a variety of factors. Developing an interest in entrepreneurship as a career appears to be increasing now that entrepreneurship education is becoming more popular in universities worldwide. This is because entrepreneurs create jobs and propel the nation's economic development. Universities have numerous opportunities to encourage student entrepreneurship. However, it is critical to assess students' awareness and support to determine the extent and effect on students. This chapter is based on an empirical study that examined the role of entrepreneurial education in fostering student entrepreneurship through students' eyes at a university in South Africa.
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Chapter 13
Innovation-Driven Planned Behaviour Towards Achieving the Wellbeing of the Malaysian SMEs
The fundamental assumption of the theory is that behavioural decisions are the result of a reasoned process in which the behaviour is influenced by attitudes, norms and perceived behaviour control.
Published in Chapter: Innovation-Driven Planned Behaviour Towards Achieving the Wellbeing of the Malaysian SMEs; From: Handbook of Research on Small and Medium Enterprises in Developing Countries
Full Text Chapter Download: US $37.50 Add to Cart
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