Pop-up ads, or pop-ups, are a sort of online advertising that appears when you visit a website. A pop-up is a visual user interface (GUI) display area, generally a small window, that emerges suddenly in the foreground of the visual interface (“pops up”).
Published in Chapter:
The Prevalence and Predominance of Artificial Intelligence in YouTube Advertisements in Shaping the Lifestyle of the Budding Generation
Aruna Kasinathan (Karunya Institute of Technology and Science, India), Deepa Kasthurirangan (Kumaraguru College of Liberal Arts and Science, India), and Sunandha Bhagavathy (Karunya Institute of Technology and Science, India)
Copyright: © 2022
|Pages: 15
DOI: 10.4018/978-1-7998-8786-7.ch013
Abstract
The prevalence of AI in marketing and promotion has taken the role of the personal relations personnel of an ad promotion organization. This chapter attempts to study the cognitive manipulation done by YouTube advertisements with the presence of artificial intelligence. This is where artificial intelligence, which keeps track of the preferences of the user, intervenes, reads the mind of the viewer, and tries to convert the viewer into a potential customer. With the emergence of the pandemic and the enhanced usage of gadgets and the internet, YouTube advertisements are rulers of the minds of the budding generation. This has explained that with the increase in educational qualification, the likelihood to gain information from YouTube advertisements increases. Further, the study reveals that attention towards advertisement and the resulting desire to purchase the product leads to conversion of viewer into consumer. The study has led to the development of a model that highlights the presence of AI in YT ads.