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What is Risk Aversion

Chapter 13
Improving Marketing Strategies for Private Label Products
No activity that may carry risks.
Published in Chapter:
The Effect of Consumers' Individual Factors and Perceptions on Private Label Purchase Behavior
Şeniz Özhan (Tekirdag Namik Kemal University, Turkey), Duygu Talih Akkaya (Yalova University, Turkey), and Ozge Habiboglu (Tekirdag Namik Kemal University, Turkey)
Copyright: © 2020 |Pages: 29
DOI: 10.4018/978-1-7998-0257-0.ch013
Abstract
The aim of this chapter was to examine the effect of individual factors (price consciousness, quality consciousness, value consciousness, frugality, and risk aversion) and consumer perceptions regarding store characteristics on the attitude and purchase intention towards private label products. The data acquired from consumers shopping from two supermarkets providing private label products in the province of Yalova in Turkey via face-to-face questionnaire method were tested by way of structural equation modeling. It was observed as a result of the analysis that quality consciousness, value consciousness, price image, and product variety image have an effect on the attitude towards private label products. It was also determined that the attitude towards private label products has an effect on purchase intention and that the private label product purchase intention is effective on actual purchasing. Based on the aforementioned findings, strategies were taken into consideration that should be adopted by private label product retailers in their stores.
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Chapter 2
Event Study Assumptions
The likelihood that investors and market participants will elect to preserve their capital rather than invest in a stock with a volatile or uncertain future outcome, such as driven by large legal challenges that extend over many years.
Published in Chapter: Event Study Assumptions; From: Applied Guide for Event Study Research in Supply Chain Management
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Chapter 54
Data Guided Public Healthcare Decision Making
To avoid the gamble, the patient will accept less than the expected value of the gamble.
Published in Chapter: Data Guided Public Healthcare Decision Making; From: Encyclopedia of Business Analytics and Optimization
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Chapter 4
What Happened in 2019?
Risk aversion is a behavioral trait or strategy where individuals or organizations prefer to avoid or minimize exposure to uncertain situations or potential losses. Risk-averse individuals tend to prioritize safety and security over potential rewards (OpenAI, 2023 AU18: The in-text citation "OpenAI, 2023" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. ).
Published in Chapter: What Happened in 2019?; From: A Critical Examination of the Recent Evolution of B2B Sales
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Chapter 4
Gender Differences in Risk Tolerance: New Evidence From a Survey of Postgraduate Students
The reluctance of people to choose investment alternatives with an uncertain payoff rather than another investment alternative with a more certain but possibly lower expected payoff. The inverse of risk tolerance.
Published in Chapter: Gender Differences in Risk Tolerance: New Evidence From a Survey of Postgraduate Students; From: Handbook of Research on New Challenges and Global Outlooks in Financial Risk Management
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Chapter 232
Utility Function
The reluctance of an individual to trade a certain payoff for an uncertain one, unless the latter has a greater expected value than the traded amount.
Published in Chapter: Utility Function; From: Encyclopedia of Business Analytics and Optimization
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Chapter 187
Risk and Risk Aversion in Supply Chain Management
An investor’s attitude according to which the value (utility) of a sure chance (certain prospect) with a lower yield is considered higher than the utility of an unsure chance (uncertain prospect) with a higher yield.
Published in Chapter: Risk and Risk Aversion in Supply Chain Management; From: Encyclopedia of Business Analytics and Optimization
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