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What is Task Automation

Chapter 10
Complex AI Dynamics and Interactions in Management
Repetitive automate tasks using specific software to reduce the manual handling with the objective of making processes more accurate and efficient.
Published in Chapter:
The Effects of Artificial Intelligence (AI) on Marketing
Ana Filipa Vieira Lopes Joaquim (ISLA Santarém, Portugal)
Copyright: © 2024 |Pages: 20
DOI: 10.4018/979-8-3693-0712-0.ch010
Abstract
This chapter explores how AI is transforming marketing strategies, customer segmentation, personalized advertising, and customer relationship management (CRM). Additionally, it investigates the ethical considerations and challenges associated with AI implementation in marketing.
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