Implementing new methods to trade products or services involves efforts to make significant changes in the design of the product or packaging, location of the product, way of promoting the product or service and in valuation.
Published in Chapter:
Sustainable MSEs in Turbulent Environments Thanks to Innovation
María Teresa Ramírez-Garzón (Universidad de La Salle, Bogotá, Colombia), Carlos Mario Muñoz-Maya (Universidad de La Salle, Bogotá, Colombia), Olga Lucia Diaz-Villamizar (Independent Researcher, Colombia), and Nuria Beatriz Peña-Ahumada (RELAYN, Mexico)
Copyright: © 2022
|Pages: 25
DOI: 10.4018/978-1-7998-9301-1.ch008
Abstract
The purpose of this chapter is to present the state of micro and small enterprises (MSEs) in Bogota, Colombia with respect to the contribution of innovation as support to reach sustainable organizations in turbulent environments. To achieve this objective, a questionnaire structured and validated in 2020 by the Latin American Studies Network in Management and Business (RELAYN, its abbreviation in Spanish) was applied to 400 directors of MSEs located in the neighborhoods of Candelaria, Bosa, Puente Aranda, and Tunjuelito in Bogota. For the development of this research, a correlational analysis is made, evaluating the degree of association between some dependent variables such as increase in sales, increase in profit and the risk of closure of the establishment, and an independent variable, which is innovation. Three hypotheses are proposed, which are approved in part, as can be seen in the results and conclusions of this research.