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What is Sustainable Materials

Chapter 20
Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
Are materials that are produced, used, and disposed of in a way that minimizes their negative impact on the environment and human health. They are typically made from renewable or recycled resources and are designed to be long-lasting and biodegradable. The use of sustainable materials is becoming increasingly important in many industries as a way to reduce waste, conserve resources, and mitigate the effects of climate change.
Published in Chapter:
Why Do We Need Sustainable Digital Marketing?
Nino Tchanturia (Guram Tavartkiladze Tbilisi Teaching University, Georgia) and Rusudan Dalakishvili (Davit Agmashenebeli National Defence Academy of Georgia, Georgia)
Copyright: © 2023 |Pages: 15
DOI: 10.4018/978-1-6684-8681-8.ch020
Abstract
The conventional approach to business is not eco-friendly, and as the issue of climate change intensifies, consumers are becoming increasingly aware of the environmental impact of their preferred companies. Therefore, businesses need to evaluate their impact on the environment. Consumers are becoming more informed about how their purchases affect the environment and more selective about which companies they buy from. According to a survey by IBM, 57% of respondents are willing to alter their buying habits to decrease environmental impact. People want to contribute to ecological preservation, and one way to do so is by using their purchasing power. As a company, it is crucial to provide customers with the opportunity to support environmental sustainability by purchasing your products. This is where sustainable marketing can be beneficial.
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