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What is Synaesthesia

Handbook of Research on Future Policies and Strategies for Nation Branding
A neurological condition in which stimulation of one of the senses also stimulates other senses.
Published in Chapter:
Surpassing Narrative and Non-Verbal Communication: A Cross-Modal Approach to Music Composition in Nation Branding
Stalo Georgiou (Neapolis University Pafos, Cyprus)
DOI: 10.4018/978-1-7998-7533-8.ch014
Abstract
This chapter develops a strategy for scoring non-narrative or non-descriptive film segments. When developing a soundtrack for a movie, the composer is faced with the challenge of incorporating other tools and elements in order to create clear communication between the soundtrack and what is happening on screen. An effective approach to musical composition is sought for the non-narrative context. The main objective is to ascertain what other elements might be considered to meaningfully associate the screened events and the music tracks and then investigate how these elements may be most effectively scored. The research analyses a specific method for crossing from one modality or style to another, enabling the viewer to relate impressions and stimuli gained through one modality to another for a fully comprehensive experience. A table will demonstrate how the specifications of one modality can be calibrated in terms of another.
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