What is Supporting Touristic Product

It was once again seen during the COVID-19 epidemic how demand elasticity is in the tourism sector and how fragile the sector is. One of the most affected sectors by the pandemic was the tourism sector. Due to the restrictions imposed by governments and the measures taken to protect the health of the people, the tourism sector has suffered severely, and many tourism businesses have suffered financial damage in this long process and have had to go bankrupt by not being able to maintain their business. The situation has revealed the importance of sustainability and showed the necessity of ensuring the continuity of business life for tourism enterprises. It has also revealed the importance of sustainability for the tourism sector, which adheres to mass tourism and does not care about other alternative tourism types. In this context, how ready is the tourism sector for crises? Could these crises be responded to with new destinations and new tourism products? Thus, it seems important to consider sustainable tourism and alternative tourism types.