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What is Supply Chain Digital Segmentation

Chapter 4
Digital Supply Chain, Disruptive Environments, and the Impact on Retailers
Profitably managing different virtual end-to-end supply chains defined by a combination of channel/customer requirements, product characteristics, business value considerations, and differentiated supply response strategies leveraging digital technologies.
Published in Chapter:
How to Implement the Supply Chain Digital Segmentation Strategy Successfully
Ehap H. Sabri (University of Texas at Dallas, USA)
Copyright: © 2023 |Pages: 31
DOI: 10.4018/978-1-6684-7298-9.ch004
Abstract
Global supply chains, specificity, diversified product portfolios and different customers delivery requirements, COVID's lasting impact, disruptive environments, and digitization innovations are creating more and more complexity in supply chains. The purpose of this book chapter is to explore the factors that impact digital supply chain segmentation and provide a best practice transformation approach to ensure a successful implementation of the strategy. The chapter includes a literature review of supply chain segmentation and the application of relevant segmentation transformation steps to specific case studies. Supply chain digital segmentation strategy presents huge opportunities that are being tapped by very few companies who achieved significant benefits and gained competitive advantage. The chapter provides a practical and proven supply chain digital segmentation framework for companies who are about to take the segmentation transformation journey.
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