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What is Sufficiency Economy

Chapter 13
Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN
Is a philosophy bestowed by His Majesty the King to his subjects through royal pronouncements made on many occasions over the past three decades. The philosophy points the way to recovery that will lead to a more resilient and sustainable economy, better able to meet the challenges arising from globalization and other changes.
Published in Chapter:
The Model for Applying the Sufficiency Economy Philosophy of Different Generations in Bangkok and Its Vicinity
Darin Photangtham (Nakhon Pathom Rajabhat University, Thailand) and Wisit Rittiboonchai (Nakhon Pathom Rajabhat University, Thailand)
Copyright: © 2021 |Pages: 16
DOI: 10.4018/978-1-7998-4984-1.ch013
Abstract
The purposes of this study were to 1) study the model for applying the sufficiency economy philosophy of different generations in Bangkok and its vicinity area and 2) compare the model for applying the sufficiency economy philosophy of different generations in Bangkok and its vicinity area. The study found that 1) the model for applying the sufficiency economy philosophy of Generation X was moral more than knowledge in every item. The condition of moral was mostly affected with SELF β =0.74, and the condition with knowledge was affected more than moral with RESON β =0.34. The model for applying the sufficiency economy philosophy of Generation Y was moral more than knowledge in every item with RESON β =0.78. The knowledge items were more than RESON β =0.50. The model for applying the sufficiency economy philosophy of Generation Z was in some items with RESON β =0.66; the condition with knowledge was affected more than moral with MODER β =0.98, and the model for applying the sufficiency economy philosophy of different generations in Bangkok and its vicinity area were different.
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