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What is Subliminal Techniques

Sustaining Creativity and the Arts in the Digital Age
Techniques used in marketing and other media to influence people without their being aware of what the messenger is doing. They may involve the use of split-second flashes of text, hidden images, or subtle cues that affect the audience at a level below conscious awareness.
Published in Chapter:
Machine Creativity
Copyright: © 2022 |Pages: 38
DOI: 10.4018/978-1-7998-7840-7.ch004
Abstract
In this chapter, the theme of machine creativity is examined. The main questions underlying this topic are illustrated, reporting and discussing the views of authors involved in early artificial intelligence (AI) research. These were the scientists engaged in experiments and theoretical studies in expert systems, logical reasoning, logical programming, machine learning, and philosophy of mind. In addition, the issue of machine intelligence is raised in reference to Alan Turing's question: Can machines think? Knowledge acquisition and representation as well as machine learning have also briefly been introduced, so as to prepare the ground for discussing the question: Can machines be creative? Finally, a problem that worries many journalists, socio-philosophers, and people in general is briefly explored, namely: Will technology grow out of human control? Will there be a moment when this transformation becomes irreversible?
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