What is Personal Background

This chapter describes the role played by universities in the graduate students' attitudes and social values, since they will be the future CEOs of businesses and organizations. It considers that everybody is able to launch a startup or to become a social innovator provided he or she has grown up in an adequate environment, with a social paradigm. The chapter presents the first data collection from a theoretic perspective (Ajzen, 1991; and Sieger, 2014), enunciating the Global University Entrepreneurial Spirit Students' Survey (GUESSS) to consider how the university context exerts a great deal of influence on students' entrepreneurial and innovative intentions. The chapter also considers that the aim of starting a business or practicing social innovation can be measured from students' attitudes, norms, and perceptions. Thus, perceived behavioral control is an essential explanatory variable for students' entrepreneurial and innovative intentions.