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What is Repurchase Intention

Chapter 10
Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
Customer statement about the intention to purchase again to the same seller.
Published in Chapter:
Strengths of Online Travel Agencies From the Perspective of the Digital Tourist
Mercedes Marzo-Navarro (University of Zaragoza, Spain), Carmen Berne-Manero (University of Zaragoza, Spain), María Gómez-Campillo (University of Zaragoza, Spain), and Marta Pedraja-Iglesias (University of Zaragoza, Spain)
Copyright: © 2019 |Pages: 24
DOI: 10.4018/978-1-5225-7856-7.ch010
Abstract
Recent tourism literature reviews the movement of the current distribution landscape toward disintermediation as the Internet and mobile technologies provide consumers with more and more tools for researching suppliers/providers and purchasing products and services directly. This calls into question the necessity and role of retailers in the industry. Focusing on online travel agencies (OTAs), this chapter is aimed at solving three main research questions: What is the current position of online tourism retailers as indirect channels in the online tourism distribution system? What are the strengths of OTAs as seen by their customers? and How should OTAs face the future? A database drawn from a survey of Spanish digital tourists is used to illustrate the initial theoretical discussion and concluding remarks.
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Chapter 2
The Role of E-CRM in Building Customer Satisfaction and Repurchase Intention: Evidence From the FMCG Industry
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Chapter 118
The Moderating Impact of Product Classification on the Relationship between Online Trust, Satisfaction, and Repurchase Intention
“The subjective probability that a customer will continue to purchase a product from the same online seller” or buying product/services again from same company ( Rezaei et al., 2014 ).
Published in Chapter: The Moderating Impact of Product Classification on the Relationship between Online Trust, Satisfaction, and Repurchase Intention; From: Encyclopedia of E-Commerce Development, Implementation, and Management
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Chapter 7
E-Commerce: The Influence of Hedonic and Utilitarian Motivations on Generations X, Y, and Z
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Chapter 10
Shipment Tracking, Delivery Speed, and Product Presentation as Antecedents of Repurchase Intention: Predictors of Online Shopping Repurchase Intention
Online repurchase intentions refer to consumers' attitude to accomplish a specific behavior by engaging themselves in repetitive purchases with the e-retailer.
Published in Chapter: Shipment Tracking, Delivery Speed, and Product Presentation as Antecedents of Repurchase Intention: Predictors of Online Shopping Repurchase Intention; From: Handbook of Research on the Platform Economy and the Evolution of E-Commerce
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Chapter 21
Value Co-Creation in Fitness Centers: The Role of Customer Citizenship Behavior on Perceived Value, Satisfaction, and Repurchase Intention
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Chapter 8
Did You Read the Customer Reviews Before Shopping?: The Effect of Customer Reviews About Online Retail Platforms on Consumer Behavioral Responses
Customer’s intention to engage in a future purchase activity with an online platform that the consumer has previously purchased.
Published in Chapter: Did You Read the Customer Reviews Before Shopping?: The Effect of Customer Reviews About Online Retail Platforms on Consumer Behavioral Responses; From: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
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Chapter 7
The Effect of Online and Offline Touchpoints on Customer Experience and Brand Performance: A Case of an Omnichannel Marketing Strategy in Egypt
is the judgement of an individual to purchase a product or service from the same company again, considering his current situation and potential circumstances ( Hellier et al., 2002 ).
Published in Chapter: The Effect of Online and Offline Touchpoints on Customer Experience and Brand Performance: A Case of an Omnichannel Marketing Strategy in Egypt; From: Marketing and Advertising in the Online-to-Offline (O2O) World
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Chapter 11
Assessing Customer Interactions With Chatbots in Online Shopping Experiences: An Empirical Study
It is a post-purchase behavioral intention to repeat the purchase with the same brand provider, based on internal (customer experience, satisfaction) and external (influence of other sources) stimulus.
Published in Chapter: Assessing Customer Interactions With Chatbots in Online Shopping Experiences: An Empirical Study; From: Promoting Organizational Performance Through 5G and Agile Marketing
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