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What is Strategic Re-Positioning

Chapter 4
Handbook of Research on Library Response to the COVID-19 Pandemic
The concept of strategic re-positioning posits that organizations must re-align between its internal and external context for changes occurring within the environment (Kwamboka 2011:2). Turner (2003) defines strategic re-positioning as a conscious act undertaken by enterprises as they adapt to a changing business environment. Similarly, Kaplan (2005) views strategic re-positioning as a sequence of noticing and interpreting a change and translating those perspectives into a strategic choice and action. Such a strategic choice and action often involves a significant shift in the value proposition of a firm as it seeks to change its targeted market segments and its basis of differential advantage (Turner 2003). It is essentially driven by a growing gap between the needs of the market and the capabilities of the enterprise.
Published in Chapter:
Responding to COVID-19 Pandemic: Applying the Dynamic Capability Framework in University Libraries
Samuel Owusu-Ansah (University of Ghana, Legon, Ghana) and Thomas van der Walt (University of South Africa, Pretoria, South Africa)
Copyright: © 2021 |Pages: 19
DOI: 10.4018/978-1-7998-6449-3.ch004
Abstract
To continue to remain the backbone in research-intensive universities and centre for educational excellence, academic libraries must have the capacity to renew library competences to respond rapidly and promptly towards the new global health crisis, and effectively adapt, integrate, and reconfigure the internal and external organizational repertoire to match the needs of users. During COVID-19 pandemic, academic libraries need to be innovative and operate more virtual than traditional. The dynamic capability framework assists library managers and policymakers in recognizing aspects of enhancement capacity that require improvement. In conclusion, the dynamic capability framework is an optimal decision-making alternative for library management and academic libraries in the context of isolation, quarantine, and physical distance during the COVID-19 era.
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