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What is Strategic Corporate Social Responsibility

Innovative Economic, Social, and Environmental Practices for Progressing Future Sustainability
Social responsibility practices that are related to the business strategies of the business, aimed at the target market of the business and its primary stakeholders, creating value for both the business and the society.
Published in Chapter:
Improving Society as a Business Strategy: A Review From a Strategic Management Perspective
Yeşim Kurt (Balıkesir University, School of Civil Aviation, Department of Aviation Management)
DOI: 10.4018/978-1-7998-9590-9.ch007
Abstract
The subject of this study is strategic corporate social responsibilities. The study aims to explain the meaning of this concept, its relationship with strategy, and how it can be integrated into the business. In order to achieve these goals, a strategic management approach is used. According to the results discussed in the research, social responsibilities that aim to improve society should not be chosen and implemented by chance. These activities are associated with the corporate strategy of the business, prioritizing the important stakeholder groups of the business. At the end of this process, while corporate social responsibilities gain a strategic value, they can contribute to the sustainability of both the society and the business. In other words, they give the business a competitive advantage that is difficult to imitate.
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