What is Strategic Business Areas (ASA)

The present contribution aims to propose some research on business models in tourism, with a particular focus on accessible cultural tourism. This chapter takes up part of a previous monograph on the reconfiguration of Abell's model that, in the final part, is applied to accessible cultural tourism. The main objective is to bring some of the reflections and results obtained during these years in tourism to an international level, whilst taking into account the particular role that culture has in tourism activities of an area, and how it may provide a key point for the development of certain businesses as well as accessible tourism. The chapter also considers tourism that is able to satisfy special requirements, which would otherwise limit or exclude some groups of individuals, such as those with mobility, cognitive or perceptual impairments (related to age and / or temporary conditions) from the process of touristic consumption.