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What is Stories

Chapter 7
Cases on Developing Effective Research Plans for Communications and Information Science
A World Press Photo contest modality where authors present a group of photographs. It is the same that a photo series.
Published in Chapter:
Images of Climate Change in Major International Photographic Competitions: An Example of a Multiple Case Study Methodology
Javier Trabadela-Robles (University of Extremadura, Spain)
Copyright: © 2022 |Pages: 24
DOI: 10.4018/978-1-6684-4523-5.ch007
Abstract
In recent years, the society has become increasingly aware of the importance of climate change. The media in general have made a decisive contribution to this. Particularly decisive has been the diffusion of images on the impacts of climate change. This chapter analyzes the images on this issue present in the latest editions of the main world photographic competitions (multiple case study), such as World Press Photo, Sony World Photography Awards, or Pulitzer Prizes, with the aim of making a visual review of the subject, as well as to try to establish a thematic typology of the images and to determine if there has been any evolution in recent times. The images found show that the subject matter is diverse and that there is a certain evolution from shocking and striking images of impacts to other more complex ones in which more elements and new themes, sometimes not so obvious, are included.
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Chapter 7
Promoting Tourism Destinations Through Storytelling
Narratives that give an account of events or incidents that may be factual or fictitious and also past or present. They educate, arouse interest, socialize, entertain, amuse, or instruct the audience. They are told through words (written or spoken), imagery (still or moving), body language performance, music, or any form of communication.
Published in Chapter: Promoting Tourism Destinations Through Storytelling; From: Global Perspectives on Strategic Storytelling in Destination Marketing
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Chapter 4
Perfume Consumption in India: An Exploratory Study
The perfume brand makes embedded promises to consumers through stories. The notable perfume brand aligns its own story with the stories embedded in the consumers’ cognitive schemas. Every communication should reinforce the perfume brand’s story. One of the STEPPS.
Published in Chapter: Perfume Consumption in India: An Exploratory Study; From: Exploring the Dynamics of Consumerism in Developing Nations
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 4
Perfume Consumption in India: An Exploratory Study
The perfume brand makes embedded promises to consumers through stories. The notable perfume brand aligns its own story with the stories embedded in the consumers’ cognitive schemas. Every communication should reinforce the perfume brand’s story. One of the STEPPS.
Published in Chapter: Perfume Consumption in India: An Exploratory Study; From: Handbook of Research on Consumerism and Buying Behavior in Developing Nations
Full Text Chapter Download: US $37.50 Add to Cart
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