What is Store Merchandising

Store merchandising is a term applied to any method for maximizing sales at the retail level by making a product stand out from competing products or simply stand out from the clutter of messages in the store environment. It applies to making sure that the product is displayed properly and in sufficient quantity, in its allotted space, with the appropriate merchandising materials, and without other products encroaching on the shelf space.

Old Strategies for Positioning in a New Market Segment: Co-Branding and Celebrity Endorsement in the Development of New Mobile Apps for Tweens

Ana Isabel Jiménez-Zarco (Open University of Catalunya, Spain), Inés González-González (Pompeu Fabra University, Spain), and Elena González-Rodrigo (Rey Juan Carlos University, Spain)