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Chapter 72
Encyclopedia of Organizational Knowledge, Administration, and Technology
An auction-like mechanism where cloud providers' customers submit bids, i.e. maximum price they are willing to pay for specific cloud instance. The access to cloud instances is enabled as long as submitted bid exceeds cloud provider’s last computed market clearing price.
Published in Chapter:
Vertical Integration in Content Provisioning With Cloud Migration
Branka Mikavica (Faculty of Transport and Traffic Engineering, University of Belgrade, Serbia) and Aleksandra Kostic-Ljubisavljevic (Faculty of Transport and Traffic Engineering, University of Belgrade, Serbia)
Copyright: © 2021 |Pages: 14
DOI: 10.4018/978-1-7998-3473-1.ch072
Abstract
The continuous growth of internet traffic is significantly pushed by emerging high bandwidth demanding contents. All participants in the content provisioning process including content providers, service providers, Content Delivery Networks (CDN) and customers are influenced by bandwidth requirements. Appropriate bandwidth demand estimation is of great importance for addressing resource investment. Providers in content provisioning process need to consider cloud migration in order to minimize costs. The vertical interconnection between involved providers is necessary. Larger undertakings often perform vertical integration, thus ensuring a higher control over different segments of the process. The vertically integrated content provider's incentives for cloud migration can induce significant changes in interconnection contracts in the content provisioning process. In this chapter different methods of vertical interconnection charging among vertically integrated providers are analyzed and compared.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 100
Vertical Integration Between Providers With Possible Cloud Migration
An auction-like mechanism where cloud providers' customers submit bids, i.e. maximum price they are willing to pay for specific cloud instance. The access to cloud instances is enabled as long as submitted bid exceeds cloud provider’s last computed market clearing price.
Published in Chapter: Vertical Integration Between Providers With Possible Cloud Migration; From: Encyclopedia of Information Science and Technology, Fourth Edition
Full Text Chapter Download: US $37.50 Add to Cart
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