What is Sports Festival

Destinations are areas visited by tourists, containing natural/cultural attractions and openings to experience. The brand is an important reason for tourists to choose the destination. Destination branding contributes to the recognition of the destination and attracting more people. Events are organizations with a specific purpose, time, place, and theme predetermined. Festival events are events that have a specific theme in destinations and experiences which are made; this increases attractiveness, and contributes to destination marketing. Festivals are very important in increasing the recognition of destinations and attracting visitors. In this study, the contributions of festivals to the branding of destinations are written. As a result of the research, it was concluded that culture/art, gastronomy, and sports festivals are effective in destination branding. For this reason, festivals are events that contribute to the promotion of destinations, provide positive feedback about the destination, and encourage people to experience the destination.