What is South-ness

To understand mass evocations of the Global South and its depiction via formal and informal media, it may help to capture a sense of the human massmind by using some mass-scale methods: mass search data, text search data from a mass digitized published-text corpus, related tag networks from social imagery, article-article networks from a crowd-sourced encyclopedia, and hashtag tweetstreams. It may help to contrast the sense of “south-ness” with those of “north-ness,” “east-ness,” and “west-ness,” given how people maintain mental models of regions and places—in terms of peoples, cultures, values, social practices, languages, and other dimensions. This data-heavy, bottom-up coding approach, based on grounded theory, enables the creation of mass-scale glimpses and ephemera, through the indirection of verbal and visual inferences at web scale.