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What is Soft Power

Chapter 12
Maintaining International Relations Through Digital Public Diplomacy Policies and Discourses
Soft power is defined as the work of countries to influence the people of other countries by using nation branding and other public relations activities and to popularize their own culture and policies.
Published in Chapter:
Diplomatic Transformation of Series Narrative: Velvet Evolution of Representation From Valley of the Wolves to Valley of the Wolves-Ambush
Savaş Keskin (Bayburt University, Turkey)
Copyright: © 2023 |Pages: 21
DOI: 10.4018/978-1-6684-5822-8.ch012
Abstract
In addition to what the studies on the discourse and character modeling of the Valley of the Wolves series say, this chapter argues that there has been a Neo-Ottomanization and religiosity evolution in terms of the discourse and the hero's semiosis. The thesis of this section is that Valley of the Wolves series has evolved in terms of narrative and character since it began to appeal to international target audiences. It is the main assumption of the section that there is a parallel transformation with the public diplomacy practices of the Republic of Türkiye in the process following the fact that the audience groups, especially in Arab geography, Afghanistan and Pakistan, where Islamic influence is dominant, become fans of the Valley of the Wolves. In this section, it is aimed to explain the velvet evolution, which exemplifies the transition from the Republican ideology to the Neo-Ottoman ideology in diplomatic media narratives, through the historical rupture of the Valley of the Wolves.
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Chapter 6
Pandemic Diplomacy: Conceptual Antecedents and Emerging Trends
A state’s ability to appeal to others through the power of attraction rather than force.
Published in Chapter: Pandemic Diplomacy: Conceptual Antecedents and Emerging Trends; From: Global Perspectives on the Emerging Trends in Public Diplomacy
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Chapter 4
Social Entrepreneurs as Servant Leaders: Revealing the Implied Nature of Power in Servant Leadership
An approach usually found in international relations where power is exercised over others through persuasion, or through use of economic or cultural influence.
Published in Chapter: Social Entrepreneurs as Servant Leaders: Revealing the Implied Nature of Power in Servant Leadership; From: Leadership Styles, Innovation, and Social Entrepreneurship in the Era of Digitalization
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Chapter 6
Rethinking Interpretive Theory in Contemporary Politics
A concept developed by Joseph Nye, referring to the ability to attract and co-opt rather than coerce, using cultural and ideological influence.
Published in Chapter: Rethinking Interpretive Theory in Contemporary Politics; From: Reviving and Re-Writing Ethics in Social Research For Commoning the Community
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Chapter 14
Application of Public Diplomacy in New Media Platforms: The Case of TIKA
A way of dealing with other countries that involves using economic and cultural influence to persuade them to do things, rather than military power.
Published in Chapter: Application of Public Diplomacy in New Media Platforms: The Case of TIKA; From: Maintaining International Relations Through Digital Public Diplomacy Policies and Discourses
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Chapter 5
Soft or Hard Power in Diplomacy
In politics (and particularly in international politics), soft power is the ability to co-opt rather than coerce (contrast hard power). In other words, soft power involves shaping the preferences of others through appeal and attraction. A defining feature of soft power is that it is non-coercive; the currency of soft power includes culture, political values, and foreign policies.
Published in Chapter: Soft or Hard Power in Diplomacy; From: Maintaining International Relations Through Digital Public Diplomacy Policies and Discourses
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Chapter 22
Making Foreign Policy Through Twitter: An Analysis of Trump's Tweets on Iran
The ability of a country to persuade others to do what it wants without force or coercion.
Published in Chapter: Making Foreign Policy Through Twitter: An Analysis of Trump's Tweets on Iran; From: Handbook of Research on New Media Applications in Public Relations and Advertising
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Chapter 7
Chyngyz Aitmatov as an Actor in Cultural Diplomacy of the Turkic World
Soft power refers to a nation's ability to influence others through attraction and persuasion rather than coercion. Aitmatov's role in cultural diplomacy exemplifies the use of soft power to shape perceptions and build bridges between the Turkic world and other nations.
Published in Chapter: Chyngyz Aitmatov as an Actor in Cultural Diplomacy of the Turkic World; From: Global Perspectives on the Emerging Trends in Public Diplomacy
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Chapter 1
Turkish Public Diplomacy: Current Understanding, Actors, and Applications
First introduced by Joseph Nye, refers to the ability of an actor to get things done without resorting to carrots and sticks, through cooperation or by using charm. Soft power uses agenda setting, attraction and cooptation as its spectrum of behavior. Institutions, values, culture, and policies are among its main sources.
Published in Chapter: Turkish Public Diplomacy: Current Understanding, Actors, and Applications; From: Global Perspectives on the Emerging Trends in Public Diplomacy
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Chapter 12
Implications for Harmonization of Higher Education Minimum Bodies of Knowledge in the SADC Region: The Case of Zimbabwe and South Africa
The ability ‘to influence others and achieve national self-interests through attraction and persuasion’ rather than through coercion, military force or economic sanctions.
Published in Chapter: Implications for Harmonization of Higher Education Minimum Bodies of Knowledge in the SADC Region: The Case of Zimbabwe and South Africa; From: Global Perspectives on the Internationalization of Higher Education
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Chapter 4
China's Soft Power Diplomatic Cooperation in Africa and the Middle East: Towards a Win-Win Multilateral Cooperation?
Soft power, as defined by Joseph Nye, refers to a country's ability to influence and persuade others through attraction, culture, political ideals, and policies rather than coercion or force.
Published in Chapter: China's Soft Power Diplomatic Cooperation in Africa and the Middle East: Towards a Win-Win Multilateral Cooperation?; From: Soft Power and Diplomatic Strategies in Asia and the Middle East
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Chapter 13
Transformation of Russian Military Enterprise in the Geopolitical During the Putin Era
Refers to the capability of a country to employ co-optive influence rather than the command power to make others (countries) to do what it desires.
Published in Chapter: Transformation of Russian Military Enterprise in the Geopolitical During the Putin Era; From: Global Perspectives on Military Entrepreneurship and Innovation
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Chapter 8
Global Citizenship, Entrepreneurship, and Diversity in the Global Village for the Post-COVID-19 Era
It is the political ability of one country to reinforce its cultural influence and image-related goals worldwide by using publicity and mass media.
Published in Chapter: Global Citizenship, Entrepreneurship, and Diversity in the Global Village for the Post-COVID-19 Era; From: Global Citizenship and Its Impact on Multiculturalism in the Workplace
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Chapter 16
China's Soft Power and World Challenges
Ability to get 'others to want the outcomes that you want.
Published in Chapter: China's Soft Power and World Challenges; From: Regulating Human Rights, Social Security, and Socio-Economic Structures in a Global Perspective
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Chapter 7
The EU Language Policy as a Tool
A power which uses culture, policies, and institutions to attract others.
Published in Chapter: The EU Language Policy as a Tool; From: Redefining the Role of Language in a Globalized World
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Chapter 5
China's Belt and Road Initiative: An Instrument for Regional Conflict Mitigation and Global Power Shifts
Coined by Joseph Nye, this refers to the ability of a country to persuade others to do what it wants without force or coercion. It often involves cultural influence, diplomacy, and economic incentives.
Published in Chapter: China's Belt and Road Initiative: An Instrument for Regional Conflict Mitigation and Global Power Shifts; From: Dealing With Regional Conflicts of Global Importance
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Chapter 2
Geopolitical Perspective of the EU's Post-Pandemic Public Diplomacy Prospects and Challenges
Soft power refers to the ability to influence or shape others' behaviors and choices through non-coercive means, such as culture, diplomacy, and ideology, as opposed to military or economic power.
Published in Chapter: Geopolitical Perspective of the EU's Post-Pandemic Public Diplomacy Prospects and Challenges; From: Global Perspectives on the Emerging Trends in Public Diplomacy
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Chapter 9
The Use of Mass Diplomacy in Nation Branding and Promotion: The Influence of Applied Informatics
The use of economic, cultural, or other types of influence to attain political aims without using coercion.
Published in Chapter: The Use of Mass Diplomacy in Nation Branding and Promotion: The Influence of Applied Informatics; From: Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches
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Chapter 2
Analysing Foreign Direct Investment in Singapore Through Soft Power
Work done by nations to promote their own culture and policies with individuals in other nations through country branding and other public relations initiatives.
Published in Chapter: Analysing Foreign Direct Investment in Singapore Through Soft Power; From: Global Perspectives on Soft Power Management in Business
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Chapter 6
The Role of Digital Platforms in Public Diplomacy and Netflix
In politics (and particularly in international politics), is the ability to co-opt rather than coerce (contrast hard power). In other words, soft power involves shaping the preferences of others through appeal and attraction. A defining feature of soft power is that it is non-coercive; the currency of soft power includes culture, political values, and foreign policies. In 2012, Joseph Nye of Harvard University explained that with soft power, “the best propaganda is not propaganda”, further explaining that during the Information Age, “credibility is the scarcest resource”.
Published in Chapter: The Role of Digital Platforms in Public Diplomacy and Netflix; From: Maintaining International Relations Through Digital Public Diplomacy Policies and Discourses
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Chapter 19
The Effect of Soft Power on the Selection of a Touristic Destination
Non-violent activities that are used to achieve their purpose on the subject or issues determined for the other person in interpersonal or international relations.
Published in Chapter: The Effect of Soft Power on the Selection of a Touristic Destination; From: Global Perspectives on Soft Power Management in Business
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Chapter 16
Virtual Exchange Experiences Energized by an Educational Technology Paradigm Shift
Power asserted by subtle persuasion and through relationship building as with virtual exchange.
Published in Chapter: Virtual Exchange Experiences Energized by an Educational Technology Paradigm Shift; From: Handbook of Research on Current Trends in Cybersecurity and Educational Technology
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Chapter 12
Regional Conflict Prevention and Perceived Power Competition: Six Elements of Power
The ability of an IR actor to influence other IR actors, based on non-material resources. For example: ideology, beliefs, language, history, social structures, governance models, political dialogue or diplomatic networks.
Published in Chapter: Regional Conflict Prevention and Perceived Power Competition: Six Elements of Power; From: Analyzing Global Responses to Contemporary Regional Conflicts
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Chapter 8
Russia's Militaristic Rhetoric, Imperialism, and Expansion: Wars in Georgia and Ukraine
A concept in international relations that refers to a nation's ability to influence others through non-coercive means. Soft power relies on attraction and persuasion. The term was coined by political scientist Joseph Nye in the late 1980s.
Published in Chapter: Russia's Militaristic Rhetoric, Imperialism, and Expansion: Wars in Georgia and Ukraine; From: Dealing With Regional Conflicts of Global Importance
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Chapter 4
Long Tail Leadership: A Covid Case Study Illustrates the Importance of Understanding Soft Power Affecting Organizations
There is currently an increasing appreciation of the benefit of leading through influence, by persuasion and example and with the threat of force well hidden. This is seen in political, social and group interactions. The use of soft power requires co-operative techniques such as diplomacy and negotiation.
Published in Chapter: Long Tail Leadership: A Covid Case Study Illustrates the Importance of Understanding Soft Power Affecting Organizations; From: Achieving Organizational Agility, Intelligence, and Resilience Through Information Systems
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Chapter 9
The Kremlin's Annexation Policy and Provoked Migration as a Russian Political Pressure Tool: Cases of Georgia and Ukraine
The concept developed by Joseph Nye. Three primary sources of Soft Power are political values, culture, and foreign policy. In other words, it’s a means of achieving foreign political goals through alternative means of informational, cultural, and traditional diplomacy.
Published in Chapter: The Kremlin's Annexation Policy and Provoked Migration as a Russian Political Pressure Tool: Cases of Georgia and Ukraine; From: Handbook of Research on the Regulation of the Modern Global Migration and Economic Crisis
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