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What is Soft Disbenefits

Chapter 275
Encyclopedia of Information Science and Technology, Third Edition
Intangible disbenefits that are difficult to quantify but may have significant adverse effects on a business’s image and reputation (for example, customer dissatisfaction, vulnerability, and bad brand reputation).
Published in Chapter:
An Exploratory Study of Metrics Used to Measure the Impacts of Social Media Utilization on Business Performance
Celeste See-Pui Ng (Yuan Ze University, Taiwan)
Copyright: © 2015 |Pages: 11
DOI: 10.4018/978-1-4666-5888-2.ch275
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