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What is Socio-Corporate Image

Innovative Perspectives on Corporate Communication in the Global World
The new educational demands make the universities seriously consider what image they want to project to society. As they are institutions with a high social commitment, they must attend to the needs of the different interest groups to which they are directed. A good socio-corporate image will make the community have a positive predisposition towards the university as an institution. In addition to these aspects, universities must think about the best communication and dissemination channels to reach the community. In this way, they will be able to be in direct contact with society and show the results of the work that is carried out within the institution in order to create a university open to the environment.
Published in Chapter:
Socio-Corporate Impact of the Sustainable Development Goals in Higher Education: The Case of Public Universities in Andalusia
Abigail López-Alcarria (University of Granada, Spain), María de Fátima Poza-Vilches (University of Granada, Spain), and Teresa Pozo-Llorente (University of Granada, Spain)
DOI: 10.4018/978-1-7998-6799-9.ch014
Abstract
Today, universities face the great challenge of becoming competently sustainable institutions. A crucial role is played by SDGs in a university's progress toward sustainability, which under the umbrella of the 2030 Agenda, set out the challenges faced by these institutions. This chapter determines the extent to which the prism of sustainability is present in the strategic planning of the public universities of the Andalusian Autonomous Community (Spain) and in their governance models. For this, the authors undertook an analysis of the strategic and operational plans of these institutions, focusing on the presence of SDGs in the various lines of action contained within them. In parallel, they also carried out an analysis of the socio-corporate image that these universities project from a sustainability perspective. The results show that these universities are motivated toward implementing a sustainable governance model, but they also highlight a number of deficiencies in addressing some SDGs that are sure to become future challenges.
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