Corresponds to the responsibility assumed by an organization for the impacts of its decisions and activities on society and the environment, through ethical and transparent behaviour.
Published in Chapter:
The Attitude of Portuguese Consumers of Green Cosmetics: The Influence of Environmental Concern and Health Concern
Zaila Oliveira (University of Maia, Portugal & CEOS, ISCAP, Polytechnic of Porto, Portugal), Sara Teixeira (CEOS, ISCAP, Polytechnic of Porto, Portugal),
Sara Teixeira (ISCAP, Polytechnic of Porto, Portugal), and
Sandrina F. Teixeira (CEOS, ISCAP, Polytechnic of Porto, Portugal)
Copyright: © 2024
|Pages: 25
DOI: 10.4018/978-1-6684-9277-2.ch008
Abstract
Nowadays, environmental problems have been accentuated by the scarcity of natural resources, climate change, pollution levels, and waste. As a result, consumers have become more environmentally responsible and opt for green products. The research question arises: How do environmental and health concerns influence consumers' attitude towards green cosmetics? This chapter includes a survey of Portuguese consumers with green cosmetics purchasing habits. The methodology adopted was quantitative, using questionnaires via Google Forms. The data obtained were analysed using SPSS Statistical Package (n=141). The data collected helped to highlight that environmental and health concerns influence consumer attitudes towards green cosmetics. The insights produced by this chapter represent an asset for researchers, business managers, and marketing professionals, especially those working with green cosmetics.