What is Shades of Dark Tourism

Dark tourism consists of a wide range of subsections, and this chapter focuses on a less explored part of it, serial killer tourism. The demand side's fascination with death and murderers from led to diverse tourism offer types, such as museums and walking tours. This research gives an overview of these attractions and an answer to why people are visiting them. To understand the topic, three research questions were formed: What is the reason behind serial killer tourism? What type of attractions are the most attractive? and What is the attitude of the consumers. Based on the research, visitors want to be educated, to prepare to face the dark reality, but also want to be entertained. By exploring this topic, tourism professionals will get insight into the visitors' motivations, how and who to promote these attractions, and how to develop new tourism products.