What is Service Culture

To build a long-term competitive advantage, manufacturing industry has witnessed a movement from product offering to a wider value customer-based solutions, which is known as “servitization”. Manufacturers can use any of the service models according to the level of service integration. For the purposes of transforming to a service driven organization, Academic literature has presented various types of enablers to facilitate this transition. The Purpose of this paper is to investigate servitization enablers by answering the following questions: 1- How does organizational cultural differ in servitized manufacturing? 2- How do digital technologies support servitization? 3- How do organizational structure and operations facilitate servitization? 4- What is the role of leadership through the process of servitization? and what is the way to manage personnel during the servitization process? 5- How do enablers interact and link?