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What is Sentiment Performance Metrics

Chapter 141
Encyclopedia of E-Commerce Development, Implementation, and Management
It includes criteria about qualitative-content of conversation with customers. These performance metrics evaluate message of companies on social media, language style and conversation depth of interactions with customers.
Published in Chapter:
How to Achieve and Measure Success in Social Media Marketing
İbrahim Sarper Karakadilar (Nişantaşı University, Turkey), Ç. Gizem Göğüş (Bilkent University, Turkey), and H. Erkan Ozkaya (California State Polytechnic University, Pomona, USA)
Copyright: © 2016 |Pages: 10
DOI: 10.4018/978-1-4666-9787-4.ch141
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