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What is Self-Schemas

Handbook of Research on Contemporary Approaches to Orientalism in Media and Beyond
Unconscious belief about oneself that activates when the individual needs to understand or process specific pieces of information.
Published in Chapter:
Constructing and Reconstructing Orientalism: Depicting Orientalist Imagery in Contemporary Art in the Quest of Self-Identity
Julijana Nicha Andrade (Federal University of Minas Gerais, Brazil)
DOI: 10.4018/978-1-7998-7180-4.ch006
Abstract
The purpose of the chapter is to show that orientalism is a dynamic construct that simultaneously represents continuity and change. The hypothesis outlines that contemporary artists build upon 18th century symbols to reconstruct orientalist art, hence reproducing the constructed, stereotypical neo-orientalist or self-orientalist imagery. The hypothesis is seen to be true as the intimate artwork of Zahrin Kahlo, Lalla Essaydi, Eric Parnes, and Yasmina Bouziane shows that contemporary orientalist artists are using recurring symbols to depict their self-identity, even though they appropriate those symbols in an act of resistance to depict social change. A more productive path of expression may be one of authenticity rather than a recreation of existing imagery in the attempt to deconstruct it. Even though the continuity of the construct is obvious, change is granular and not as pronounced.
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