Social aggregations constituted in the cyberspace, whose essential components are the appearance, the image, and feelings of affection and emotion. The notion of neo-tribalism or tribalism is characterized by fluidity and dispersion, independent of the interest and purpose of the encounter.
Published in Chapter:
Screen Time and the Logic of Identification in the Networked Society
Cynthia H. W. Corrêa (University of São Paulo, Brazil)
Copyright: © 2019
|Pages: 23
DOI: 10.4018/978-1-5225-8163-5.ch005
Abstract
This theoretical perspective situates the notion of neo-tribalism or tribalism characterized by fluidity, punctual gatherings, and dispersion, independent of the encounter's purpose and interest, as a generator of networks of sociality in the postmodern cyberspace, from the formation of virtual communities or tribes. In this context, the imaginary occupies a central space in everyday life, because, as a representation, it reveals a meaning that goes beyond appearance. The analysis comprises the communication phenomenon as responsible for the constitution of a social bond in the cyberspace, structured under a postmodern condition, a different and a more tolerant style of seeing the world, unlike modern standards. Rather than well-defined roles to perform as it dominated in modern times, in the postmodernity prevails a full integration of the citizen into several communities by affinities and proximity, led by the logic of identification.