The search for identification mechanisms is a constant practice nowadays. Hence, there is a gradual slide of identity towards the identification. The differentiating characteristic is in the form of identifying traits when the individual has the chance to belong, based on affinities, to as many communities as she or he wishes. Thus, there is a profound change in the understanding of the concept of identity, which is no longer seen as something fixed but elaborated continuously.
Published in Chapter:
Screen Time and the Logic of Identification in the Networked Society
Cynthia H. W. Corrêa (University of São Paulo, Brazil)
Copyright: © 2019
|Pages: 23
DOI: 10.4018/978-1-5225-8163-5.ch005
Abstract
This theoretical perspective situates the notion of neo-tribalism or tribalism characterized by fluidity, punctual gatherings, and dispersion, independent of the encounter's purpose and interest, as a generator of networks of sociality in the postmodern cyberspace, from the formation of virtual communities or tribes. In this context, the imaginary occupies a central space in everyday life, because, as a representation, it reveals a meaning that goes beyond appearance. The analysis comprises the communication phenomenon as responsible for the constitution of a social bond in the cyberspace, structured under a postmodern condition, a different and a more tolerant style of seeing the world, unlike modern standards. Rather than well-defined roles to perform as it dominated in modern times, in the postmodernity prevails a full integration of the citizen into several communities by affinities and proximity, led by the logic of identification.