What is Sample Population

Survey research, in various forms, is the mainstay for social researchers and anyone interested in finding out about people's opinions, attitudes, beliefs, and experiences. Survey research evolved from simple data collection to a more sophisticated scientific method and has proved useful in describing various aspects of the human condition as a basis for further action. However, now survey research is being challenged by the digital world as defined by big data, social media, and mobile devices. In the chapter, the authors provide a historical perspective on survey research, along with a brief presentation of foundational elements of survey research. Then, with the intent of evoking reflective discussion, the authors identify some of the core issues and viewpoints surrounding survey research in the present digital world.