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What is S-D Logic

Digital Psychology’s Impact on Business and Society
Service-dominant logic is an alternative theoretical framework in behavioral economics that explains the creation of value through the exchange of configurations of actors to mutually benefit from the practical competencies of others through the exchange of services.
Published in Chapter:
Digital Transformation and Well-Being
Fatma Ince (Mersin University, Turkey)
Copyright: © 2023 |Pages: 27
DOI: 10.4018/978-1-6684-6108-2.ch001
Abstract
Due to the complexity of human psychology, well-being depends on many factors, so it is helpful to consider different aspects in a multidisciplinary way. However, it is still unclear how these factors, which are the keys to a better life, will be affected by digital transformation. There are both challenges and opportunities in areas such as work-life balance, social connections, civic engagement, and governance. From this point of view, in this chapter, firstly the digitalization process, then the concepts of psychological adjustment and digital well-being, are mentioned.
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Operant Resources of Young Independent Travelers
Service dominant logic is a marketing theory developed by S. Vargo and R. Lusch in several works to explain the process of value creation through exchanges of services among actors of a system.
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Environmental Sustainability, Value Co-Creation, and Innovation in Service Industries With the Lens of S-D Logic
It is the approach that expresses the creation of value in the joint interaction between the business and the customer.
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