What is Romanticizing poverty

With a focus on Morocco, this chapter reviews the literature on nation branding and its connection to social media in the context of tourism. The first part gives a foundation for understanding the many tactics used to distinguish one country from another by reviewing the literature on nation branding, social media, and tourism. The use of social media to market travel and to promote cultural and natural assets is examined in the second section. Then, an examination of the significant developments and trends in the Moroccan tourism industry are addressed. A Netnographic study is conducted on six influential media accounts to explore the strategies and tactics utilized to promote Morocco's image internationally.