What is Risshin Shusse

In the last 25 years, Japan has become a very aged society due to several reasons, among them one of the lowest world rates of fertility, natality and immigration, and, on the opposite, the world's longest life expectancy rate. Due to this situation, there's a huge opportunity to new products and services devoted to elder people, which have become to be called aging products and services. Consequently, entrepreneurship in Japan has focused as well on these products and services, and many initiatives have arisen to fill this demand. However, strong cultural factors of the Wa Country limit the development of star-ups and projects related to aging, as regards to other developed countries, as it is reviewed in this work.