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What is Retail Business

Management and Marketing for Improved Retail Competitiveness and Performance
Type of business that sells goods directly to mainly individual consumers or consumers in small quantities.
Published in Chapter:
Retail Business Management From a Sustainability Perspective
Mustafa Aslan (Istanbul Bilgi University, Turkey) and Habibe Güngör (Istanbul Gelisim University, Turkey)
DOI: 10.4018/978-1-6684-8574-3.ch002
Abstract
Retail businesses are the type of businesses that sell their goods individually or in small quantities rather than in bulk, mainly to individual customers. The retail business is one of the most important economic sectors in the world, with its capacity to create jobs and generate revenues, as well as its potential to act as a gateway to sustainability. Retail businesses are under increasing pressure from customers, stakeholders, and governments alike to take on more responsibility for their environmental impact. In that sense, it has become increasingly important for businesses to be aware of their environmental footprint and develop strategies to ensure they progress toward sustainability goals. This chapter will discuss how retailer businesses can adopt sustainable practices within their operations and management practices and the benefits of adopting them.
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