What is Reducing

Existing economic systems have encouraged overconsumption by constantly inspiring consumers to have more. With these consumption habits, it has been understood that it is not possible to maintain present living standards for many years, and as a result, sustainability discussions have emerged. One of the most fundamental components of these sustainability discussions is the “sustainable consumption” approach. Sustainable consumption proposes to meet the needs of today's humanity without compromising the ability of future generations to meet their needs in order to leave a livable world for them. At this point, the aim of this study is to discuss sustainable consumption from the perspective of economic theory and to examine it within the framework of consumer behavior. For this purpose, the titles of consumption, consumer behavior, consumption society, sustainability, sustainable consumption, consumer behaviors in sustainable consumption and reasons for sustainable consumption failure, and suggestions for solutions are discussed in detail in the study.